Marketecture Audit
The most strategic investment for the growth of your business.
Assess your foundational marketing strategy, brand, messaging, ops, and execution with an expert marketing leader to ensure your efforts are aligned with your growth goals, delivering measurable results, and optimized for efficiency.
Who is this for?
Startups
Looking to refine and evolve their marketing strategy
Founders
Unsure if their marketing initiatives and spend are effective
Companies
Struggling with lead generation and conversions
Why the Marketecture Audit?
Gain Clarity from Expert Guidance on Goals & KPIs
Before assessing performance of existing marketing initiatives and designing the go-forward plan, it’s critical to get clarity on what success looks like for the business. We must ensure that we are targeting the right audience. Marketing goals must also be prioritized across brand awareness, lead generation, and conversions and the right key performance indicators must be tracked to successfully build a predictable growth engine.
Craft Branding & Messaging That Resonates
You must have brand consistency and clarity and assess how well your audience connects with your business. An audit is the beginning of a strong brand foundation with clear positioning and guidelines, visuals and messaging that are consistent across assets and platforms, and a unique value proposition (UVP) that stands out against the competition.
Transform Your Digital Presence & Website Performance
Your website and digital presence are critical for lead generation and revenue. You need to know how well your website and landing pages are converting. It’s important to dig into the data with tools like Google Analytics for traffic and channel analysis, SEMrush/Ahrefs for SEO performance, and Hotjar for behavior tracking. An audit identifies opportunities to optimize the user experience across channels for a more predictable leads pipeline.
Boost Marketing Channel & Campaign Performance
Different channels perform differently based on the target audience. You need to know if you’re using the right channels, with the right campaigns, and the right content to reach and engage the right target audience. An audit helps you optimize ROI by dumping what’s not working and doubling-down on what is. It’s also critical to A/B test new marketing approaches that can become effective revenue drivers and perform efficiently with automation.
Go deeper with an
Infrastructure Audit & Optimization Plan
Refine Your Customer Engagement & Retention Strategy
A startup’s long-term success relies on customer relationships. Assess the quality of the customer experience at every touchpoint through customer feedback and churn rate metrics. Are customer interactions personalized, is there an email nurture sequence, is there an opportunity to improve the onboarding experience or create loyalty and referral programs?
Analyze Your Marketing Tech Stack
The right tools enhance efficiency and data-driven decision-making. It’s best to have the right tech stack in place at the beginning to move fast and prevent costly rip-and -replace. Marketing needs a strong suite of integrated tools including CRM, email, social media, marketing automation, and analytics dashboards to track performance. Customer data needs to be integrated with sales, success and other key stakeholders, to collaborate seamlessly.
Develop a Marketing Optimization Plan
With a solid grasp of gaps and opportunities, we can create a detailed action plan with prioritized high-impact initiatives, timelines, and measurable goals. It’s important to build in quick wins while also deploying long-term strategies, including continual testing and improvements to drive revenue growth.
Everything you need to optimize marketing and build a more predictable growth engine.
Identify untapped opportunities and areas of inefficiency to drive increased revenue and customer satisfaction.
Tailored Advice
Personalized feedback and guidance specifically designed for your business, market, and customers, providing relevant and actionable insights.
Actionable Slide Deck
A comprehensive slide deck detailing audit results with tactical recommendations for immediate implementation.
Marketing Strategy Sessions
Stakeholder sessions to gather important audit data, review audit results and recommendations, and discuss go-forward optimization opportunities.